Usefulness of Cognitive Theories of Motivation Essay

Usefulness of Cognitive Theories of Motivation - Essay Example Observations made by economists indicate that entrepreneurial activities are deemed to be supreme sources of technological innovations hence it is important to understand the influence of regional culture on entrepreneurship activities. Recent surveys on entrepreneurship reveal that Wales has been doing quite well. This success is associated with regional focus on entrepreneurship behavior and development (Aldrich, 2000). Theories - These are set of statements devised to elaborate a phenomenon which has been reviewed more than once. The phenomena should be one that has been universally accepted and can be used to predict occurrence of natural phenomena. According to Aldrich (2000), success of entrepreneurs depends on their willingness to become what they want. In the pursuit of entrepreneurial opportunities, individual willingness is essential during decision-making upon discovery of these opportunities. This aspect matters a great deal when an individual is pursuing resources and wh en designing mechanisms to be used in exploiting the discovered opportunities. Human motivations should accompany willingness for the entrepreneurial activities to be effected. Cognitive theories of motivation are very useful during decision making and it influences the way one undertakes the enterprising process. They affect locus of control i.e. individuals’ beliefs that their actions affect the outcomes (Aldrich, 2000). These theories help individuals to explore entrepreneurial related phenomena.