Leveler by August Burns Red free essay sample

Discharged on June 21, 2011, the collection â€Å"Leveler†, by August Burns Red, set new principles for the metalcore classification. The verses mirror the group’s want to improve society. Their dedication to God is effectively seen in this collection, more so than their past discharges: â€Å"Thrill Seeker† (2006), â€Å"Messengers† (2007), and â€Å"Constellations† (2009). In â€Å"Leveler† there are exacting relations to their confidence rather than allegorical references. The collection is certainly their best work to date. Pistol magazine even expressed, â€Å"They’ve set their own bar much higher on Leveler, and have done as such for the entire scene in the process.† In spite of the fact that their past collections have utilized the topic of personal growth, Leveler takes that idea to an a lot more elevated level. In particular, urging audience members to relinquish the things keeping them down. In the tune, â€Å"Cutting the Ties†, vocalist, Jake Luhrs, belts out the words, â€Å"Break Free†, as the band sets out an overwhelming breakdown. The title itself clarifies the straightforward perfect of the band’s Christian conviction of being separated and restored by Jesus Christ. We will compose a custom article test on Leveler by August Burns Red or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The melodic parts of the collection are sensational. In spite of the fact that there is a persuasive message behind the collection, the band figured out how to incorporate the substantial breakdowns and inspiring guitar riffs. The entire collection, yet additionally particularly the tune â€Å"Poor Millionaire†, highlights Matt Greiner’s fundamental drumming aptitudes in a many-sided drum introduction. JB Brubaker and Brent Rambler make an extraordinary showing on guitar with a few definite performances all through the collection. The inspiring guitar riffs from â€Å"Salt Light† are a phenomenal expansion to the groups munititions stockpile of melodic weapons. Dustin Davidson gives the collection an ideal measure of weight through his bass. Jake Luhrs has taken off higher than ever in his vocal range with this collection. From the highs in â€Å"Empire† and â€Å"Carpe Diem† to the lows in â€Å"Divisions† he has idealized some new octaves i mproving the band’s by and large stable. The collection starts with the melody â€Å"Empire†, which in itself is a perfect work of art. The track incorporates tremendous breakdowns, quick guitar riffs, complex drumbeats, and a moderate vocals segment. The track is an ideal case of the as good as ever August Burns Red. This melody alone could get a colossal group going. The collection closes with the melody â€Å"Leveler†, the namesake of the collection. This tune presents melodic verses debilitating people’s bad faith, selling out and retaliation. In spite of the fact that these things are referenced the tune presents pardoning as the subject. The tune displays the band’s bewildering armory of quick riffs, drum rolls, and profound vocals. The collection closes with a positive note that absolution and love wins. Despite the fact that the collection is dependent on religion, any metalcore fan can tune in and make the most of its shocking melodic components.

Kotak Mahindra

Built up in 1984, The Kotak Mahindra Group has for quite some time been one of India’s most presumed money related associations. In Feb 2003, Kotak Mahindra Finance Ltd. , the group’s lead organization was given the permit to continue banking business by the Reserve Bank of India (RBI). This endorsement makes banking history since Kotak Mahindra Finance Ltd is the first organization in Quite a while to change over to a bank. The permit approving the bank to continue banking business has been gotten from the RBI in line with Section 22 of the Banking Regulation Act 1949. KMBL was advanced by Mr.Uday. S. Kotak, Kotak and Company Ltd and Mr. Sidney and A. A. Pinto under the name of Kotak Capital Management Finance Ltd on 21st Nov 1985 and acquired a Certificate of Commencement of Business on eleventh Feb 1986.Key gathering organizations and their organizations Kotak Mahindra Bank Kotak Mahindra Capital Company Kotak Securities Kotak Mahindra Prime Kotak Mahindra Asset Mana gement Company Kotak Mahindra Old Mutual Life Insurance Limited BOARD OF DIRECTORS * Mr. K. M. Gherda †Executive Chairman * Mr. Uday Kotak â€Executive Vice Chairman and Managing Director * Mr.Anand Mahindra â€Co Promoter of Kotak Mahindra Bank and Vice Chairman and Managing Director of Mahindra and Mahindra * Mr. Cyril Shroff â€Co Promoter * Mr. Pradeep N Kotak â€Agri Division of Kotak and Company Limited * Dr. Shanker Acharya * Mr. Shivaji Dam â€Managing Director Kotak Mahindra Old Mutual Life Insurance Limited * Mr. C. Jayaram â€Executive Director * Mr. Dipak Gupta â€Executive Director Product Detail Kotak Mahindra Bank is one of the conspicuous auxiliaries of Kotak Mahindra gathering. The exercises of the organization being corresponding to its goal are exceptionally wide and spread all the parts of a Bank.The Basic region of Operations is the Banking business, different items are intended for the normal income age. Being a Banking house, the organizatio n is in standard touch with Banking Accounts, Investment Services, Convenience Banking and Other Services. Kotak Mahindra Bank, it's not tied in with selling you a wide range of items †it's tied in with working out a comprehensive, sober minded arrangement that tends to your budgetary needs. Through their changed products,they subscribe to turning out to be â€Å"banker† to the client as opposed to being â€Å"asset financier† to our customers.Banking Services by Kotak Mahindra There are three kinds of banking accounts: * Savings Account * Edge Savings Account: * Pro Savings Account: * Ace Savings Account * Current Account * Edge Current Account * Pro Current record * ACE Current Account * Term Deposit Investment Services * Demat and On Line Trading Account * Initial Public Offers(Ipo’s) Mutual Funds Convenience Banking * Multiple Banking Channels * ATM (Automatic Teller Machine): * Phone Banking * Mobile Banking * SMS Banking OTHER SERVICES * Banking Hours * Best Compliments Card †the ideal giftCOMPETIVE PROFILE * HDFC Bank * ICICI Bank HDFC BANK Market Strategy Emphasizes The Following: * Increase piece of the overall industry in India’s extending banking and money related administrations industry by following a restrained development methodology concentrating on quality and not on amount and conveying top notch client assistance. * Leverage our innovation stage and open versatile frameworks to convey more items to more clients and to control working expenses. * Maintain current elevated requirements for resource quality through taught credit chance administration. Create inventive items and administrations that draw in the focused on clients and address wasteful aspects in the Indian budgetary part. * Continue to create items and administrations that decrease bank’s cost of assets. * Focus on high income development with low instability. ICICI BANK MARKETING STRATEGY OF ICICI BANK: * India’s second biggest bank * 614 branches and expansion counters * 2200 ATM’S * Biggest private part bank in India * Most important bank in India as far as market upper casing * Described by the contenders and industry master in single word †â€Å"Aggressive† Strategy of Kotak Mahindra 1.Kotak Mahindra Bank is Leading Bank in the nation, it gives an assortment of items and administrations to various portions of clients. 2. The Bank expects to serve clients from young people to senior residents, henceforth various items intended to suit explicit necessities of the abovementioned. 3. Plans to serve all classes of the general public from the salaried white collar class to the high salary business class. Clients are sorted and sectioned by their necessities and requirements. For Example, the EDGE Saving Account plans to serve white collar class clients so least equalization required to be kept up is Rs. 0000. While the PRO and ACE Saving Accounts are focused at high pay clients, the base parity prerequisite is Rs. 20000 and Rs. 75000.4. Clients who are progressively productive to the Bank (High Value Customers) are given exceptional offices. Need Banking is intended to serve these high worth clients. 5. The Bank prides itself with the capacity to give separate items in the packed market of sparing records. Bank offers the free home preparing, extraordinary co-marked platinum cards (Smart fill Debit Card) which makes its item novel. . The Bank is additionally engaged with showcasing exercises which fills in as a mechanism of notice for the Bank. These are as per the following: * Extended cheerful hours at specific bars in Delhi for the Bank’s account holders. * Gift Vouchers on making utility installments, for example, mobile phones, power and MTNL bills. * Free Gifts like tops, pens/wallets to its clients. * Free extra cards for family members. 7. The Bank needs its clients to execute progressively through Internet Banking and ATM, Rather than the clients uti lizing the branch. 8.The Debit Cards gave by the Bank are Internationally Accepted the world over, subsequently giving the clients the comfort to execute whenever, anyplace. 9. The Bank has tied up with different Banks so its clients can utilize different Bank’s ATM office with the expectation of complimentary exchanges 10. The Bank likewise gives DEMAT account and furthermore sells Mutual Funds, this gives the Bank and Government extra income. 11. The Bank has been extremely fruitful in expanding its client base during the most recent few years. 12. The Number One Reason of individuals picking Kotak Mahindra Bank is the Brand Name/Reputation of the Bank.Hence it should be cautious that the Brand name and Goodwill the Bank has earned isn't weakened. 13. The Biggest contenders of the Bank are ICICI Bank and HDFC Bank and STANDRAD CHARTERED. 14. ATM Facility is most well known approach to execute with the Bank. 15. Generally the clients welcome the administration and items offe red by the Bank and are eager to prescribe the Bank to their associates , But more consideration needs to paid towards: * Increasing the quantity of ATM machines. * Improving Internet Banking Facility.

Differences and Similarities Between Apple Inc. and Amazon.com Inc

Differences and Similarities Between Apple Inc. and Amazon.com Inc Comparison Amazon.com Inc. and Apple Inc. Nov 15, 2018 in Coursework Abstract The paper gives a comparison between Amazon.com Inc. and Apple Inc. These two corporations are majorly known for their dealings in electronic equipment. The paper begins with background information on the two companies starting with Amazon.com and then Apple Inc. where it provides a summary of their various products. The paper then shed light into the differences that majorly exist between the two corporations. The differences revolve around the sizes of the two corporations, the amount of revenue they generate from their sales and the strategy they employ in their efforts to realize the selling of the products within the various markets that they operate. Moreover, there is a difference in the criteria they use to keep their customers loyal to them and the labor relations the two organizations use. Additionally, the paper will demonstrate the similarities between the two corporations. The study reveals that they are similar in terms of their systems of creating value and the compell ing purpose that makes them realize their mission and vision. From the History Amazon.com Inc. and Apple Inc. Amazon.com Inc. is an electronic multinational company with its headquarters in the United States. Currently, it is regarded as the worlds largest online retailer of electronic components that started its operations as a book store online (Lusted, 2012). It has diversified its products and currently deals in jewelry, food, toys, apparel, furniture, software, electronics and video games. It also manufactures consumer's electronics such as the Amazon kindle reader e-books and the kindle computers for fire tablets. Either, it provides computers cloud computing services. The company operates various websites in countries like the United States, France, the United Kingdom, Canada, Germany, Spain, Japan, Brazil, China and Italy. It was founded in 1994 and incorporated in the same year in the Washington State where it began its operations.

Organisational Structure Culture - Free Essay Example

Sample details Pages: 5 Words: 1439 Downloads: 1 Date added: 2017/06/26 Category Management Essay Type Research paper Level High school Did you like this example? Organizational structure:- Every organization must have an effective organizational structure. Organizational structure is a system used to define a hierarchy within an organization. There are several types of organization structures in which companies follow depending on various things. Don’t waste time! Our writers will create an original "Organisational Structure Culture" essay for you Create order Formal structure- The official organization of an business that is certainly typically hierarchical inside nature. The official structure for a company can certainly generally be found on its organizational chart that always includes personnel names along with their established job titles within the organization.The organization chart for a formal based organization consists of Vice President,Salesdepartment,Customer Service Department, Engineering or production department, accounting department and Administrative department. Informal structure-This kind of organizational structure is loosely structured, flexible, spontaneous, fluctuating with its individuals membership. (pippa railey OB book, page5) Organizational Culture:- Organizational way of culture means your discussed prices as well as presumption connected with its associates. The item establishes how employees respond in a certain organization. It also affects what sort of additional setting or even how individua ls by away from organization view it. That is certainly, organizational behaviour establishes how employees respond, reply to outsider or even customers. Beneficial organizational way of life is amongst the preconditions regarding greater effectiveness as well as improvements. Compare and contrast different organizational structure and culture I have selected two organization Century Accessories Nanna Biriyani Century Accessories Century Accessories business started in 2008.There is business is polythene.They have there own production line. They produce various size of polythene.They export their poly to many countries like Dubai,Kuwait,India,Srilanka and many others.They are also supplying there poly to garments sector in Bangladesh. Organizational Structure: Century Accessories is following formal structure. They have got well created structure to satisfy their particular distinct ambitions. Span of controls Span of control refers to the number of subordinates a supervisor has.The number ofsubordinatesthat amanagerorsupervisorcan directlycontrol. This number varies with the type ofwork:complex,variablework reduces it to six, whereasroutine, fixed work increases it to twenty or more. https://www.businessdictionary.com/definition/span-of-control.html#ixzz2sWTJxYcC Century Accessories is large organization with narrow spent of control. They have got volume of levels of supervision hierarchy. By making use of the actual span of control its simpler intended for Century Accessories to regulate staff. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s aid Century Accessories keep to higher communication between staff in addition to operators.Because different workers are in different level. Centralization Centralization is the process by which the activities of an organisation, particularly those regarding planning and decision-making, become concentrated within a particularlocationand/or group.OR keeping all of the important decisionmaking powers within head office or the center of the organisation. Decentralization: Decentralizstionis the process of redistributing or dispersing functions, powers, people or things away from a central location or authority. Owner of the company is taking all the decision and his employee is following his decision.So Century Accessories is following Centralization method. Century Accessories Culture: R ole of Culture Century Accessories is mainly following Role of Culture for their organization. The following are: Century Accessories actually seriously interested in misuse usage of strength and also this is one of the attributes of Role of Culture. Century Accessories is strict on their rules and regulation Century Accessories have got productive operations Nanna Biriyani Polau and Biriani are the most common dishes in the rice categories of Old Dhaka. Chef naana mia offers most popular biriyani in the town.He started business in 2013. Menu Food Price Shahi Morog Polau Full 220 Half 110 Kacchi Biriyani Full 220 Half 110 Beef Biriyani Full 110 Half 55 Grill Full 280 half 190 Parata 10 Moglai 40 Beef Kabab 60 Coke,Sprite,Fanta,Mountain Dew 15,30 Borhani(per class) 25 Organization Structure Nanna Biriyani is following informal Structure for their company. Nanna Biriyani Culture Power of Control Nanna Biriyani is mainly following Power of Culture for their organization. As a small business Nanna Biriyani is following power of culture.Proprietor is decided all the selection for your company however the owner of the company discuss critical selection together with his employees plus carry idea from their store. Compare and Contrast the Structure and Culture of the both organizations Century Accessories First of all Century Accessories is following formal structure. Century Accessories is tall organization with narrow spent of control and following Centralization method. They are following role of culture.Shamrat Kader takes all the decision by own for his organization. Nanna Biriyani Nanna Biriyani is following informal structure.Nanna Biriyani is small organization with spent control.As a small business Nanna Biriyani is following power of culture.Sarfaraz Kader takes all the decision for his organization but before taking the decison he also takes idea from his employee. How the relationship between an organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s structure and culture can impact on the business. Organizational Culture and structure has effects on the organizational performance both in positive and negative way. Century Accessories provides very well constructed structure it may help this company to make appropriate choice within appropriate time, in addition to which will make the decision. By way of business structure each (Century Accessories Nanna Biriyani) business will need to help to make correct selection. The organizational structure as well as culture facilitates the two corporation to produce correct regular working environment. The organizational structure and culture helps to organizations employees what are companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s rules and regulation.All company working hour start from 9am, So the employee of the company should come before 9am orelse it will counted as late entry. The organization structure and also lifestyle has additionally many unfavorable effect regarding organization performance. The identical lifestyle turns into liability when the workers dont acknowledge to share with you their beliefs along with people which raise fights. In the event the organization surrounding can be vibrant and then this may have an impact on this company effectiveness. In the event the organizational building can be sophisticated a single next your choice producing procedure while organization will probably be truly sluggish plus its going to have centralized determination producing that will decrease amount employeeà ¢Ã¢â€š ¬Ã¢â€ž ¢s are certainly not likely to be connect. The factors which influence individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s behavior work The components that influence individual behavior at the job such as age group, gender, ability, style, and attitude. Age Age is very important factors of individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s behavior. Youthful per sons will likely be, lively, progressive, fascinating, etc.Whereas old people are permitted to always be conservative, collection in their personal ways and in addition much less adjustable. Century Accessories the vast majority of employees usually are 25-35 years old therefore you will discover performance is extremely great theyve got equally expertise and also experience employees within their organization.But in Nanna Biriyani has only 4 employee but they also has experience. Gender The different in gender doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t affect the job performance.but in old town most of the organization wants male worker,because they thought male workers are the hard workers. Personality Individuality is the full design connected with attributes ways of considering, sensation, in addition to performing. through style most of us donà ¢Ã¢â€š ¬Ã¢â€ž ¢t imply this bodily looks about connected with person or perhaps women of all ages man or women. By means of persona typic ally refers to particular personal qualities for instance power, Aggressiveness, tenacity and also other characteristics reflected via personà ¢Ã¢â€š ¬Ã¢â€ž ¢s conduct. Perception Perception may be the see level with which one interpreters a position to explain, perception is the procedure with which details enters our intellect and it is viewed in order to supply a number of wise this means on the entire world all-around people.For Example when a clean boss feels an employee as a employment,all of us may often eliminate good relatives in addition to good friends for the reason that all of us change this perceptions with regards to these kind of. Attitude Attitude will be the method an individual senses regarding something, an individual, a location, a thing a situation or an idea. In general in case one has optimistic attitude regarding his / her do the job it will be shown through good do the job overall performance. Century Accessories offers nutritious environmen t to be able to ità ¢Ã¢â€š ¬Ã¢â€ž ¢s staff members so they really feel risk-free environment.For the healthy and safe environment the workers of century accessories will do their work from their heart.They have a good relation with their employee,If they treated his employe as a Dog,ultimately no workers will work properly and got disapointed with their organization.Nanna Biriyani is also giving nutritious environment and facilities. They have a good relation with their employee,their employee is satisfy with their organization.

Financial Analysis Of Lowes s Stock Price And Lowes...

†¢Financial Analysis - Lowes is currently the second largest retailer by sales in the home improvement retail industry. It is also the 8th largest retailer in the United States and the 19th largest retailer in the world. The market cap for Lowes is currently $56.2 billion. Lowes’ stock price is currently (Dec 2) $63.83, just 31 cents off of its all time high from Nov 25. The company’s stock price has been volatile in nature since the turn of the decade in 2000. While it has been volatile, the general trend has been increasing steadily. Lowes’ stock did experience the drop in prices seen market wide during the recession in 2008 and 2009. Going from a high of $34.93 in February 2007, all the way down to $13.39 in March of 2009 (- 62%). Since September 2011 the stock price has shot up and experienced a 200% increase. The rest of the financial analysis will examine the underlying causes of the changes in the stock price and Lowes profitability. It will cover the company’s valuation, revenue, profitability, liquidity, operation, and leverage data and ratios. Valuation Lowes current Trailing Twelve Month (TTM) P/E ratio is 23.63 (Nov 4) which is slightly above average. Home Depot has a P/E of 22.87 and the industry average is 23.46. Going back to Financial Year 2013 the P/E ratio for Lowes was 21.5, Home Depot was 20.3 and the industry average was 21.5. The P/E ratio that investors are mostly concerned with the 12 month forward P/E. In terms of forward P/E’s Lowes isShow MoreRelatedFinancial Analysis Of Lowes s Stock Price And Lowes Profitability1071 Words   |  5 Pages †¢Financial Analysis - Lowes is currently the second largest retailer by sales in the home improvement retail industry. It is also the 8th largest retailer in the United States and the 19th largest retailer in the world. The market cap for Lowes is currently $56.2 billion. Lowes’ stock price is currently (Dec 2) $63.83, just 31 cents off of its all time high from Nov 25. The company’s stock price has been volatile in nature since the turn of the decade in 2000. While it has been volatile, theRead MoreHome Depot -vs- Lowes3730 Words   |  15 PagesHome Depot / Lowe s Financial Analysis 1 Running head: THE HOME LEADER -VS- IMPROVING HOME IMPROVEMENTS The Home Leader -vs- Improving Home Improvements James J. Elliott Capella University Douglas Smith, PhD Accounting and Finance in Organizations Home Depot / Lowe s Financial Analysis 2 Abstract An industry of competition, and tight margins The Home Depot, and Lowe s Company are still at it. Both of these companies stand now as the industry standard for the home improvement sector. TheRead MoreFinancial Analysis : Lowe s Corporation1489 Words   |  6 PagesAbstract A financial analysis will be conducted on Lowe’s Corporation (Low). I will focus on finance-related entities, ratios and how the company is performing. There will be several ratios discussed based on their relevancy to the company’s current financial conditions. Lowes’ previous financial performance will be compared to their current financial performance, inferring the company’s future performance outcome. The purpose of the financial analysis is to assist in capturing the necessary fundamentalsRead MoreEssay on Lowes’ Porters Five Forces Competitive Analysis1098 Words   |  5 PagesLowes’ Porters Five Forces Competitive Analysis Michael Porters Five Forces analyze the external and internal environment of a company to increase the awareness of threats and structure of the industry that company competes within. Thus, the Five Forces is an ideal tool which can help companies to maintain their competitiveness with a higher profitability. Porter’s Five Forces is defined as threats of new entrants, bargaining power of suppliers, power of buyers, the threat of substitutes and rivalryRead MoreThe Great Recession From 2007-20092141 Words   |  9 Pagesorganizations mind. Companies should have a strong focus on examining and evaluating not only their financial standings, but the other competitors in their market in order to boost sales and continue on the path to maturity. If a company is successful in reaching this goal they will have the ability to hold the competitive edge on their rivals. Major organizations such as Home Depot and Lowes are placing more focus on increasing that edge, while contending with others in their pool, overall toRead MoreHome Depot vs Lowes7013 Words   |  29 Pageslearn how to do it themselves. Home Depot revolutionized the home improvement industry by bringing exceptional knowledge, more tools, and at lower prices than its competitors. Home Depot became the fastest growing retailer in U.S. history. In 1981, the company went public on NASDAQ and moved to the New York Stock Exchange in 1984. The 1980’s and 1990’s showed tremendous growth for the company, and in 1989 they celebrated the 100th store opening. Since this time, Home Depot has expanded its operationsRead MoreStrategic Management and Lowe25663 Words   |  103 Pages.............................. 1 III. SWOT Environment Analysis ............................................................................................. 2 Lowe‟s SWOT Analysis.............................................................................................................. 2 Lowe‟s SWOT Matrix ................................................................................................................. 2 Home Depot‟s SWOT Matrix .............................................Read More Home Depot vs. Lowes Essay3015 Words   |  13 PagesHom e Depot vs. Lowes The Home Depot Company Introduction Home Depot company offer a wide range of merchandise and services, and serve three primary customer groups: do-it-yourself customers, do-it-for-me customers and professional customers. A classic Home Depot store stocks approximately 40,000 to 50,000 product items, including variations in color and size. Major product groups include building materials, lumber plumbing, electrical and kitchen; hardware and seasonal, and paint, flooringRead MoreDemand Elasticity Of Amazon s Product1285 Words   |  6 Pagesfabricated solely on price for the buyers. This can affect businesses profoundly in a slumped economy mainly when sales are decreasing and the management is interested in increasing the current selling prices to recuperate the loss in profits. The demand elasticity is measured by the products or services and the unstable reaction related with pricing. Typically, in business as a rule product sales will increase when prices are lower and will decrease when prices heighten. The prices set at Amazon.comRead MoreLowes vs. Home Depot Financial Comparison Analysis Essay example4332 Words   |  18 PagesHome Depot Lowe’s | Financial Comparison and Analysis | | INTRODUCTION Lowe’s (LOW) and Home Depot (HD) are competitors in the every growing market of Home Improvement. The following analysis of each company will examine the home improvement industry, the individual companies, their operating philosophies, their financial strengths or weaknesses, and a final conclusion on which company would be a better long-term investment. INDUSTRY OVERVIEW The growing trend of home

Mobile Phone Life Cycle Free Essays

Samsung Electronics is a semiconductor mobile phone and mobile phone component manufacturer. It exists in the most dynamic end of the consumer product industry. It cannot succeed without continuous incremental improvement and without constantly updating its product portfolio. We will write a custom essay sample on Mobile Phone Life Cycle or any similar topic only for you Order Now The product life cycle for its premium product the Samsung galaxy S3 is estimated to be only 9 months. This occurs because customers withhold purchasing a product for which they know is going to be updated and replaced imminently. Samsung is a conglomerate in multiple markets, with the main profit centres being mobile telecommunications and information technology manufacturing. Samsung has posted record profits in its most recent financial quarter. Samsung is a dynamic but reactionary company; it emulates innovations by other manufacturers such as Apple but it operates in a marketplace where such things are common. It manufactures components for most other manufacturers of mobiles tablets and PCs. Samsung has an adversarial relationship with Apple who is Samsung’s both Samsung’s main competitor in mobile telephony and one of its biggest customer’s. Samsung has an advantage over Apple at present in that it has the infrastructure and dynamic capability to manufacture the components required. This leaves its main rival Apple requiring Samsung’s co-operation. Samsung is seeking to increase the price which it charges Apple. Strategically this is a wise option as switching costs for Apple essentially having to retool its entire operating network and refresh its product’s. Samsung is a company that prefers to grow organically. It has been suggested that the firm engage in a purchase of Blackberry maker Research in Motion. This would be characterised as a defensive acquisition. It would be merely adding to its portfolio of assets and gaining ownership of a mobile operating system. Currently it licences the Android from Google. Samsung has a strong diverse product portfolio and is capable of competing in numerous markets from the low end smartphones to the Premium Galaxy range; Samsung has a product for every possible price point. Samsung partners with other providers and builds phones and other devices for them such as the Google Chrome book. In an industry where there are numerous rivals and whereby Product Life Cycles are becoming progressively shorter. Samsung has an advantage in that as a semiconductor manufacturer it can respond to changes in the market dynamic quicker. A disadvantage for Samsung is that is does not have the same prestige as Apple and therefore cannot charge such premiums for its products. Samsung has to offer more at a lower price point than Apple does for its competing products. Samsung’s flagship Galaxy Range has 2 rivals for Apples iPhone the Galaxy S3 and the Galaxy NOTE 2. These combined even though they are of similar quality and differentiated towards different market segments than the iPhone 5 sales are still less than Apple. Could Samsung drop the Samsung nomenclature and market its high end models as Galaxy? This could enhance the appeal of the high end premium line. In the technology business Samsung is a rare beast in that it rarely makes acquisitions. Very few technology acquisitions are deliberately earnings generative. Facebook buying Instagram and Microsoft buying Skype are considered to be primarily defensive plays to enhance and protect certain advantages each of these companies had. Samsung could purchase a rival chip maker, though logistically and practically there would be little point in doing so. Another concept potentially to consider would be merging with Google to create an all in one hardware and software company. While logistically this would be the ultimate defensive move by both sides, it would be very difficult integrating the different business cultures it would probably mean that Samsung would have to move its headquarters to the U. S. A. A merger to companies that are on friendly terms as it is would certainly produce synergies in financing, but as they both maintain large cash piles that are increasing every quarter it doesn’t seem that the risk would be worth it. Another option for Samsung would be Nokia this would give Samsung 30 per cent of all the patents for 4G networks which would give the firm a significant royalty stream from every 4G enabled phone worldwide over the next 8 to 10 years which is the expected length that 4G will remain as the most modern network. Samsung will however be paying for a brand name and significantly weak company . It would also have to fend off rumoured interest from Microsoft. It would be a costly acquisition at 30 billion dollars given the Market Capitalisation of Nokia today and the required premium with which would be required to be successful. Samsung could use its partnership with Renault Nissan in the automotive industry to create a suite of products automatically synchronised with the car. This would be similar enough the Tesla Model S. While this is a left-field suggestion it is leveraging assets that Samsung already has and utilising it in order to serve its main Profitable arm. This allows the firm to gain a competitive advantage over its main rival Apple. The struggling Nippon-French automobile manufacturing partnership might also be receptive to an outright takeover by Samsung. Samsung has heretofore been a trend follower, albeit a very adept and nimble one. It hasn’t necessarily been the most innovative company, however with product life cycles getting consistently smaller and the competition which Samsung faces at all ends of the market from the low end to very top is also getting more innovative. Samsung is one of only a small number of companies that could redefine the market. It already produces Smart TVs in large quantities. It could start selling phones laptops and tablets TVs in large bulk quantities by already pre synchronising them for customers. Its steps like this that will put it ahead of its main rival Apple which is rumoured to be introducing a television that is expected to permanently alter viewing experience. In order to successfully manage this transition Samsung would have to be ahead in the U. S. A first and foremost. Gaining access to material is what blocked Apples entry into this new market. Aggressively Samsung could purchase a cable company or Netflix and control this content for itself, gaining such an imperative competitive advantage. Samsung if it wanted to be aggressive could stop supplying Apple severely hampering its main rival’s operations while aggressively increasing market share elsewhere by undercutting Apple. Another strategy would be to introduce a phone that would have enhanced abilities i. e. a class above its premium Galaxy range and equivalent iPhone 5 and Google Nexus 5. This would entrap Apple in a Pincer movement that would allow Samsung to be effectively the supplier of the latest accessory mobile phone, which at present is the iPhone 5 rather than the equivalent S3 and Note 2. The other strategy is to remain second the mobile phone market and a distant competitor to Apple in the Tablet market, this is the most conservative option and requires the least capital outlay, however it risks being overtaken in the same way Nokia was. In the technology market an aggressive approach would be beneficial, but as the relationship between Google and Samsung is seen as quite good the optimal strategy would be to jointly design products that would create a short term monopoly , such things exist in a world where second best is very often a distant second. Utilising inherent dynamic capabilities it was Apple who was playing catch up to the S3 and Note 2 but the iPhone 5 is outselling both products collectively, this could be because of the inertia derived from being introduced to a particular eco-system, in this way Apple has a first mover advantage in that it has a lot of loyal clients. Samsung primarily operates on Google’s Android operating system which is compatible with other Android users such as HTC and LG. At present Android has 68% of the market but the high margin clients have primarily tended to purchase Apple products. This is an issue that is only further compounded by time. In order to overcome this Samsung would have to be overly aggressive on a pricing strategy for a phone that would be significantly more advanced than its predecessors and its rivals. Samsung Electronics as a whole is a diversified technology company that should continue to grow unless it commit’s the cardinal sin of failing to innovate. It is a buy but it will have to alter its practices if it wants to surpass Apple’s profitability. S. Decker, 2012 Samsung Gets Review of Loss to Apple in U. S. Patent Case http://www. businessweek. com/news/2012-11-19/samsung-gets-review-of-loss-to-apple-in-u-dot-s-dot-patent-case Last Accessed 20/11/12 11. 25 http://www. investopedia. com/terms/d/defensiveacquisition. asp#axzz2ClJTl2OX Last Accessed 20/11/12 11. 30 Sam Grobart, 2012 Samsung’s Four (Easy) Steps to Mobile Dominance http://www. businessweek. com/articles/2012-11-19/samsungs-four-easy-steps-to-mobile-dominance Last Accessed 20/11/12 11. 30 Samsung Annual Report 2011 How to cite Mobile Phone Life Cycle, Essay examples

Perfect in an Imperfect World free essay sample

Imagine long blonde hair, perfect tan skin, a tall slender body with perfect measurements and outfits that only accentuate the perfect features. It might be hard, or impossible, to bring to mind a human being who could fit these characteristics. If I were to say, long blonde hair, perfect tan skin, a tall, slender body with perfect measurements and outfits that only accentuate her plastic body, what comes to mind now? Young children have received Barbie dolls as gifts for many years. Many times the buyer of these toys only pay attention that it is just a toy, something any young child would love to play with. Barbie, although, should not just be viewed as just a toy, but also poor influence on children’s body image. Many factors of Barbie affect how a young child can perceive body image. The Barbie’s body measurements and proportion, and overall appearance can all be factors in distorting young children’s self-image. We will write a custom essay sample on Perfect in an Imperfect World or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We live in a world where no two people are the same. People come in all shapes and sizes, whether that is weight related or height related, however, Barbie only comes in one size. With the body measurements of Barbie being 36-18-33, referring to bust, waist and hips, many children begin to think that this is in fact, the correct body image. The question is, why would we want to supply a young generation with a doll whom they are likely to idolize, but can never reach her appearance? Authors Dittmar, Halliwell and Ive’s research (2006) found that girls who were exposed to Barbie’s at a young age, were found to have lower self-esteem along with a desire to have a thinner body (p. 284). This research supports my position that the Barbie dolls promotes children to believe that these small measurements are necessary to have a good body image. It is important to teach children that there is not one specific body type that is the correct and that everyone will have different p roportions, but that’s what makes us unique and beautiful. The world is imperfect. Nothing nor no one has seen perfection or will ever reach perfection. It is important to realize that along with providing these unrealistic body measurements, bad body image is also fueled with Barbie’s  appearance such as the perfect hair and complexion. Children notice the small things, as they are so attentive to the world around them because they are learning every second of the day. The traditional Barbie doll has the typical long blonde hair and perfectly bronzed skin. By promoting this look most often in their dolls, this can lead children to believe that these attributes are what make a person attractive. Personally, growing up I had a box of around twenty Barbie dolls. My favorite thing to do with them was to brush their hair and put pretend makeup on their skin. Although at a young age I was less aware of what complexion was, I was familiar with my hair. I always loved that Barbie has the long flowing golden locks, which made me long for hair just like my favorite toy, believing that this is what was pretty. At a young age, I felt deficient in looks because I had exactly the opposite hair color that my favorite doll had. Is it possible that other girls, as I did, find themselves feeling not good enough because they cannot match the perfect beach blonde hair of Barbie? Barbie dolls have been a popular toy for many young children. They offer a friendship and someone they can look up to, who seems to lead the ultimate life with slender body measurements and an overall perfect appearance. Although it has been a toy that many enjoy, it can also have negative affects on the young children who idolize the appearance of the Barbie doll. These unrealistic expectations of what a woman or young adult is supposed to look like leads the young toy owners to believe that this is what they need to look like. My position is also mentioned by Thomas (2006) who points out that Barbie’s body has a large influence on what we perceive as the epitome of a perfect figure, even though her body does not resemble the female population in the slightest bit (p. 27). In order to prevent bad self-image, I find it important that the suppliers of the dolls to the children offer reassurance that everyone is beautiful in their own way. This is possible with verbal reminders or by investing in the new Barbie dolls that provide different appearances such as brown hair, red hair, or even the new, more realistic curvy Barbie. While still letting children play with this beloved doll, and providing assurance that not one specific look defines a population, it is possible to avoid a cause of negative self-image that we commonly see today.

Response to Questions Posed by Research Article an Example by

Response to Questions Posed by Research Article What are strategies researchers can use to increase the response rate from surveys? There is no single solution to increasing response rates. However, researchers can maximize response rates by combining common strategies included in the design, development and administration of surveys (Smith & Bost, 2007). A number of strategies have been identified by vast amount of literatures when it comes to research design. These include tailoring the survey to the intended audience, making survey user friendly, and focusing on essential questions. The administration of the survey should also be conducted in such a way that it guarantees confidentiality and ensures that the respondents feel the questions are relevant to them. The latter can be done by including only factual questions on topics that are familiar to the respondents (Cutter & Jordan, 2003). Need essay sample on "Response to Questions Posed by Research Article" topic? We will write a custom essay sample specifically for you Proceed References Cutter, J., 452. Smith, S., & Bost, L. (2007). Collecting Post-School Outcome Data: Strategies for Increasing Response Rates. National Post-School Outcome Center. Is addressing attitudes surrounding non compliance more useful than educating? Addressing attitudes towards non compliance is useful even though this usefulness cannot supersede educating. The value of education on the adoption of universal precautions is indicated by the fact that medical students and junior doctors and nurses are more likely to take up universal precautions than those who have been in practice (Cutter and Jordan, 2004). The attitude of non compliance is also widely associated with inadequate educating on the potential risks. Reference Cutter, J., 452. Why do people ignore what they are supposed to do? There are various reasons why people ignore what they are supposed to do. Among the reasons are the presumed ineffectiveness of the action, lack of time, forgetfulness, and concerns about how the action might be taken by the recipient. Can a research question develop a new perspective over time? A research question cannot develop a new perspective over time. This is because concerns or interests in a given issue precedes the research question, and is the research question that guides the manner in which the research is to be conducted. Is randomization necessary for a cross sectional survey? Is randomization an advantage or disadvantage to a survey? Randomization is necessary for a cross sectional survey because it helps in controlling for effects regardless of whether the sources are known or unknown (Larget, 2005). Randomization is therefore an advantage to a survey because it controls for unsuspected effects. Reference Larget, B., (2005). Statistical Principles of Design. Statistics. What exactly were the researchers trying to accomplish with the study (attached)? Was the question poorly designed to answer the question that was posed and is the study considered a weak qualitative study The researchers were attempting to identify effective strategies of minimizing the risks of acquiring blood borne infections among professionals during procedures that increase their exposure to such infections. Through the clarification of current practice and investigation of the underlying non-compliance with infection control guidelines, the researchers sought to identify targets for education and theatre management initiatives. The research question was adequately designed to address the issue even though the study is considered a weak qualitative study owing to the method used. According to Williamson (2005), there is need to embrace a wide range of methodological approaches in order to fully investigate a phenomenon. Reference Williamson, G., (2005). Illustrating triangulation in mixed method nursing research. Nursing Researcher, 12(4):7-17.

Zapatista Revolution essays

Zapatista Revolution essays In his book Bitter Harvest Paul Hart attempts to illustrate the roots of the Zapatista Revolution in nineteenth century Morelos, Mexico. In doing so, he hopes to convince his readers that the conditions that resulted in the emergence of the Zapatistas, though localized, were not limited to Morelos in particular, but were the ultimate result of an expansive economic system adopted by the Mexican government. He writes, From the 1840s on, Mexico pursued a national policy of economic growth and modernization that included the promotion of commercial agriculture at the general expense of village communities.1 Although a number of factors contributed to the widespread displeasure of the agrarian class in Mexico, the overall source of the social upheaval was the process of modernization; this process displaced many farmers, deprived them of their autonomy, and attempted to shape them into cogs in the mechanized process of corporate farming. This overhaul of agriculture inspired revolutions across the world; accordingly, as Hart contends, it should be seen as almost inevitable that the Zapatistas, or a group similar to them, arise out of such dramatic social unrest. To begin with, the Zapatista Revolution emerged out of the growing economic hardship, which was acutely felt by farmers in the mid nineteenth century. However, the actual form and ideology that the movement generated was not uniformly accepted by all of its proponents. Although the concrete economic woes of the individual farmer were enough motivation for one sect of society to solidify politically, what attracted many other learned people to the revolutionary cause was a sort of nostalgia summarized by Richard Hofstadter as the agrarian myth.2 Hofstadter separates the intentions of the, largely, uneducated farmers from those of their political and philosophical proponents by recognizing the difference between the practical aims of the farmers and the mo...

Government & Business in Southeast Asia Essay Example | Topics and Well Written Essays - 500 words

Government & Business in Southeast Asia - Essay Example Southeast Asia has a patrimonial government that enables corruption in all areas of government, authoritarian politics, open bureaucracies, and unregulated market prices. This kind of system works positively on the economy but for a period. The ownership of businesses is to certain families and such businesses are passed on to the next generation. The beauty of this is that the business does not give an account of its activities either to the government or to shareholders. However, such businesses cannot sustain the economy for a long period. As businesses transfer ownership from one generation to the other, mismanagement of funds occurs and withdrawal of capital can cause closure of a business. In a patrimonial leadership, â€Å"rules are applied with partiality and some citizens get partiality treatment† (Brinkerhoff & Goldsmith, 2007, p.7). This calls for corruption in leadership. Businesses bribe the politicians and higher government authorities to evade taxes and customs. This eventually leads to a government that cannot sustain itself and with a big deficit. Statistics show that one of the causes of East Asia economic crisis in 1997 and 1998 is corruption, mass economic distortions, and inefficiencies. In addition, â€Å"A Patrimonial leadership is characterized by administrators who are promoted as a reward for personal connections with political leaders† (Brinkerhoff & Goldsmith, 2007, p.7). Leaders in any economy ought to follow the right channels in their selection. That is on competitive bases on merit and expertise. This enabled them to carry out their accordingly with professionalism and strategically plan for the future. To add to this, businesses need such leaders to take advantage of emerging opportunities and use them to overcome the threat in the market. This empowers an economy to compete with itself and with its neighborhoods.

Bagdad Caf Film Analysis Essay Example | Topics and Well Written Essays - 2250 words

Bagdad Caf Film Analysis - Essay Example First it addresses the issue that we should never judge simply by the appearance as there is a lot behind what appearances show. Initially Brenda dismisses Jasmin by just how she appears which is shown in her statement about her â€Å"I mean, she shows up outta nowhere without a car, without a map. She ain’t got nothing but a suitcase filled with men’s clothing. How come? ....No! I don’t like it†. Brenda is quick to dismiss Jasmin but later she plays a vital role in transforming the cafà © to a destination from the backwater it used to be. In a desert we expect harshness and a hard life but Jasmin transforms this through her support, friendship, love and trust to all around her. The desert setting also shows that we should accept people as they are. Jasmine arrives in the middle of nowhere where she meets a small community and she accepts them as they are and she spends time just sitting with them, familiarizing with them and eventually sharing their hopes and dreams with them. This understanding and acceptance transforms the entire cafà © and the community as a whole. The process of transformation is two-way and the desert setting is a perfect way to depict this. Jasmin finds herself in a trying position trying to adjust to life in a seemingly empty and new place. Brenda on the other hand is facing a similar situation having been left by her husband. Apparently they appear to be very different but in essence they have much in common as each is seeking for a change in the middle of nowhere.

Reasons For Selection Of New Market For Entry Marketing Essay

Reasons For Selection Of New Market For Entry Marketing Essay Introduction: IKEA a Swedish company has grown itself to a large business organisation from a small mail order business. IKEA was found by Ingvar Kampard in Sweden. It has grown itself to 253 stores and 37 countries around the world. IKEA has opened stores in United Kingdom, Hong Kong, China, Japan, and many more making IKEA a brand around the world. According to Usunier (2000), the implications and barriers in establishing a new market in the international trade business is reducing day by day which creates new opportunities for the business for globalisation. Reasons for selection of new market for entry by the Company India has become a emerging trade nation for many multinational organisations for establishing their business through the years. In year 2009, the GDP of India stood at US$1.243 trillion which had made makes itself the 11th largest economic nation in the world. In July, Reserve Bank of India has claimed a growth of 8.5% growth in the financial year (BBC news, 31 August 2010). Considering the average growth of the India from two decades it has been 5.8% (Achin Vanaik, July 2006). It has been the fastest growing economy in the world. India has involved itself in world trading market by opening its doors to the multinational organisations to conduct business in India. Considering the international market the culture barrier comes in front of any organisation conducting business internationally. So a perfect international marketing strategy should be designed before taking step in the Indian market. Alternative markets which were candidates and reasons not selected? IKEA has established itself in every part of the world in Europe, North America, Middle East, Caribbean and Asia Pacific, so going after the establish region markets will help IKEA only in developing its communication network and not build its brand around the world. India is the location where IKEA has not established itself and had been unaware of the scope of the Indian market in increasing its business. Proposed market entry strategy, including rationale The proposed marketing strategy which can be used by IKEA for establishing in Indian market Marketing Mix (The 4Ps). Marketing mix is considered has one of the main tools in marketing for understanding the different concepts related to price, product, place, and promotion (4Ps) (Armstrong and Kotler, 2006). IKEA can modify its marketing strategy according to the targeted market with marketing mix. Fig:1 The 4Ps of Marketing Mix Source: Armstrong and Kotler (2006) Marketing: an introduction. New Jersey: Pearson Education, Inc. The product section is the first category where IKEA can first focus on and select what are the products which can be targeted to India. However IKEA offers a great range of the household products which can be useful houses. Considering the products targeted by IKEA to the customers they can be given an option of choosing different range of the products within a range of price and also let them choose different colour combinations for cover at low and cheap price. IKEA has always supported global warming and does not cover its products with all the cardboard stuff covered with synthetic balls and everything, but uses environment friendly products to cover them. IKEA can provide free home delivery option to the customers with self to do furniture and can provide support if needed. The most important parameter is the price which affects customers ranging from different economy class levels. Considering the earlier facts by IKEA where it changes the price by providing discounts, EMI scheme according to the demand and supply of the products. Thus by providing schemes for prices to the customers it keeps the pricing policy balanced with customer values and also integrates with other 3Ps of marketing mix. The 3rd P of the marketing mix is Place which according to IKEA is a important parameter as in for targeting customers. The sub categories involved in the Place are medium of channel, coverage of the area i.e. distance between store and the customers, assortments, locations, inventory, transportation and logistics. However IKEA has developed its communication network by delivering the products from suppliers to customers at time and up to date. IKEA uses flatpacks play which helps in reducing the costs involved in transportation. Opening a shop in the Indian suburbs can also help in reducing the prices involved in transportation of the materials from places. Promotion plays an important role in branding of any product and IKEA has achieved it through its years of marketing techniques used in promoting its products. Promotion does involves advertising, sales parameters, public relations and personal selling and other marketing techniques which can be used for building relationships with Indian customers. IKEA involves advertising of its products in TV, newspapers and hand to hand delivery of the pamphlets to people homes. As said earlier IKEA involves itself in environmental concern and so has been a part of some environmental NGOs through the world, UNICEF, and WWF just creating a favourable public image to the customers. Culture plays an important role in establishing a new firm in international countries. IKEA will have to take in mind the cultural concepts before investing in India. There has been many literature based on different concepts of culture according to different authors and publishers. Terpstra David (1985) defines the culture as medium for learning, sharing, compelling, set of actions or symbols which can provide some meaning to the members of the society. According to Parker (2000), A relation between institutions, organisations and management itself plays as a cultural communication between the teams. Ien (2005) presents a nice concept where he thinks rise in the awareness of the culture in the society is in relation to globalisation in particular. Culture plays an important role in marketing which is also related to the 4Ps of the marketing mix while designing the marketing strategy for Indian markets. Considering the idea that IKEA will be dealing with the Indian customers which h as distinct cultures, languages and different income levels. If we use the same marketing techniques used in United Kingdom, China, Hong Kong we wont be able to guarantee that the marketing strategies used in those will help us succeed in Indian markets. Cross culture marketing will play an important role in developing the IKEA a brand name in Indian cultural trade market. Usunier (2000), has stated in his publication that use of culture approach in developing the marketing strategies for international countries can be useful. Globalization does acts as a barrier in international cross cultural marketing which creates entry step barriers which can be reduced during the span of period. Following in this report we will be exploring the Armstrong Kotler (2006) marketing mix (4Ps) concept with culture and design a marketing strategy form Indian customers. In this report we will apply the global marketing strategy of the IKEA and maintain balance between globalisation standards and Indian market understanding. Usunier (2000), the marketing strategy for any business should be globalised but the marketing concepts can be tailored according to the customer and cross cultural marketing needs. The main approach of IKEA will be to attract as many as customers by adaption through local markets. The following section will explain the marketing strategy by the IKEA in co relation to Indian culture. Product: Product is an integral part of any Retail based business which has to be according to the needs and demand of local customers. The showrooms should be designed according to the Indian style and will also integrate quality and design of the products according to the customer preference. A large variety of the products will be displayed in the showroom ranging low price to high price along with combination prices. Considering the Indian culture and style of cooking, 4 kinds of meat cleavers and 7 types of spoons and forks along with the western style of products will be displayed. Considering the Indian culture which has a different combinations of colours included in it, the design of the showroom will be coloured with different combination of colours. During Diwali (Indian festival of lights) IKEA can bring new range of products with less and affordable price to the Indian market. During this festival people usually renovate their houses and bring in new products to their new home. N ew designs and furnitures can be very effective in Indian markets apart from the local furniture stores. However this step will cost in investment to IKEA but will also help in attracting the customers and increasing sales. For example, IKEA sells mattresses in Sweden as in different sizes such as 70X 200 cm, 90X 200 cm, 120X 200 cm, 170X 200 cm. But in they can be displayed as single bed, double bed, big double bed etc. which also considers the Indian culture because in Indian people believe that sleeping in two different beds creates problems in relationships in the house according to the Indian Vastu shastra. The main attribute of IKEA is packaging of its products which contains a simple wrap like material used to cover the products. But in India people seems to like their product wrapped in a material such that no wear and tear is done to product. IKEA can make use of the low recyclable materials to make such covers which will be cheaper to the other packaging materials. By using the recyclable materials IKEA will stand by its environment friendly organizations. Differentiating IKEA from other furniture showrooms IKEA can open in store restaurant serving Indian cuisines and Swedish cuisines to the customers. Indians love eating which will add as a profit to IKEA. Free home delivery and installation charges services can be provided to the customers under a nominal price and can been given an option of reducing this charges through direct payment of the high range products. Branding plays an important role for any organisation and IKEA can contribute to branding by getting involved in the Indian culture. Price Price plays an important parameter in attracting customers for any business organisations in any world market. Reduce in the prices will help IKEA in attracting customers. Reduce in the prices will help in increasing the sales for IKEA. Considering India most of the market population is in middle class and IKEA with low prices can hit this large middle class population with appropriate marketing strategy. This prices can also be changed during the festive seasons and new products can be displayed with appropriate prices reducing the loss element of IKEA. Full furniture designs can be displayed in the brochures and real designs can be displayed in the showrooms. IKEA has a policy of attracting and winning customer values through low prices. Place Place provides a medium of communication between the organisation some or the other form if the products are supplied to the customers in time and on date it creates some kind of the reliable relationship between organization and customers. After studying through the logistics, transportation routes with easy traffic IKEA can open showrooms in town where thier are high class income customers and middle class customers which would be easy for customers to reach the showroom and easy for IKEA in transportation of their products through logistics. The showrooms will be designed according to the Indian culture depicting various colours with colourful floorings and matching the furniture designs which can give the customers and idea on how they can furnish their homes. Considering the location of the IKEA showroom and traffic problems in Mumbai, IKEA can help in underground carking parking facilities charging a nominal price for parking. The timings of the showroom will be from 10am to 10 pm daily through year. Future investments can be considered in attracting more middle class customers by opening showrooms in suburbs and building efficient distribution system between the two showrooms. This can help in reducing the prices and reaching more customers through Mumbai. Promotion Promotion is an important element in any marketing strategy for any business organization. Promotion consists of sub categories such as advertising, sales parameters, public relations and personal selling and other marketing techniques used for promoting products. Advertisements can help IKEA build customer relationships through cultural means. IKEA has its known policy of not using personal selling and giving out limited choices to the customers, it wants its customers to have a range of products so that they can select their favourite ones. IKEA can display the various colour combinations of flooring and stuff which goes with the furnitures and can create local employments by employing staffs to help the customers related to any products. IKEA can promote its products through advertisements through TV, newspapers and dropping out brochures in some residential areas. IKEA can promote its new products during festival seasons and attract more customers. Internet been a big market for sales of the products IKEA can advertisement through internet by ads through various websites and personal website giving out each information needed by the customer. IKEA can promote its products during festival season by giving free home delivery over purchase of Rs. 30,000/-. An advertisement has to been done in English and Hindi for better communication to the Indian customers. Through advertisements IKEA can reach to its customers for better sales and services. IKEA can build its public relations by letting customers know on purchase of products more than Rs. 20000/- a respected amount of Rs. 4000/- will go into charity helping poor childrens in Mumbai. Outline of recommended marketing mix This marketing mix (4Ps) Product, Price, Place and Promotion in combination with Indian culture can be useful in implementing the marketing strategy for IKEA covering each and every factor required to establish in Indian market. The cultural awareness of the market can help in designing the marketing strategy and adapting 4Ps according to the market. This cultural awareness of the market can help IKEA in building a strong foundation in market and making it different from other organizations. Multinational organization can make use of this marketing mix (4 Ps) for establishing them self in any international market and adapting the 4Ps according to the cross cultural marketing techniques in new international markets.

Film “Stagecoach” Analysis

Stagecoach: The Revolutionary Western John Ford built a standard that many future directors would follow with his classic 1939 film â€Å"Stagecoach†. Although there were a plethora of western films made before 1939, the film â€Å"Stagecoach† revolutionized the western genre by elevating the genre from a â€Å"B† film into a more serious genre. The film challenged not only western stereotypes but also class divisions in society. Utilizing specific aspects of mise-en-scene and cinematography, John Ford displays his views of society.The film consists of many cliche western characters. There is a banker, an outlaw, a prostitute, a doctor, a gambler, and a pregnant woman. These characters are categorized by social class. The banker, the pregnant woman, and the gambler are considered upper class. The outlaw, the prostitute, and the doctor are considered lower class. Ford emphasizes the social prejudice that is present between the two classes by using composition of m ise-en-scene. In the dinner table scene, Lucy Mallory cannot bear eating next to, Dallas, the prostitute.Therefore, Hatfield escorts Lucy Mallory to the opposite end of the table. The use of space in the scene depicts the division between the upper class and the lower class. Because of the social status of Ringo Kid and Dallas, the characters in the upper class try not to associate themselves with them. John Ford also illustrates that prejudice can also occur within the same social class. In one of the earlier scenes, Lucy Mallory is in the hotel with her friends. The camera is in a medium range shot and the shot is from the inside of the tearoom.In this scene, Lucy Mallory asks her friends who the strange man outside of the window is. Her friends reply that the man is nothing but a notorious gambler. In this shot, the curtains of the window frame Hatfield. The way that Hatfield is judged immediately is similar to picking up a picture frame and judging a picture. Ford is trying to i llustrate the fact that even at first glance, Lucy Mallory is given a negative perspective of Hatfield. Throughout the film, the characters in the lower class are not respected by the others.Doc Boone is not taken seriously and considered a fool because he is always drunk. Dallas is always forgotten and all the attention is given to Mallory. In a scene where the stagecoach is headed towards Apache Wells in the cold, Hatfield’s facial expressions show that he is worried and concerned whenever he looks at Lucy Mallory. Hatfield, being a gentleman, offers Lucy Mallory water and serves water to her in a fancy silver cup but does not bother to ask Dallas. However, Ringo Kid makes sure Dallas also gets a drink of water.This demonstrates that even though Hatfield is considered a gentleman, he does not show any concern for Dallas because she has a lower social status. Once the stagecoach arrives in Lordsburg, Lucy Mallory is carried out on a stretcher. At first, the camera shot is wi de-angled and the street is crowded with soldiers and civilians. Then there is a close-up shot of Mallory on the stretcher as she speaks to Dallas. The shot reveals Mallory’s facial expression of remorse. Mallory looks apologetic and offers any help to Dallas.This is one of the final scenes in the film and illustrates how Mallory’s view of Dallas completely changed by the resolution of the film. Throughout the film, Mallory felt uncomfortable being around Dallas. Once Dallas helped take care of Mallory’s baby, Mallory realized that her judgment of Dallas was completely wrong. John Ford challenges society’s views of people based on class. Most people would expect the characters in the upper class to be more compassionate and respectable compared to the lower class.However, as the film progresses, the stereotypes are broken down and the characters true intentions are revealed. Everyone’s view of Ringo Kid and Doc Boone also changed by the end of the film. Although Doc Boone was always intoxicated, he was able to deliver the baby of Mallory. Ringo Kid was considered just an outlaw but he helped defend the stagecoach and fight the Indians. Ford shed new light on the western cliches and helped transform the western genre.

Personal Ethics Statement Essay

As nurses we often find ourselves trapped in the center of ethical dilemmas between physicians, patients, family members, co-workers, and employers. In ethical dilemma our ethical values and ethical behavior guide us to provide the best care to our patients. In this paper I will define ethics value, my ethical values, and how did I developed them. Also, I will discuss how my ethical values have significant positive impact on my life, and ethical behavior that I want to develop in future. According to, Guido ethics involves the principles or assumptions reinforcement the approach individuals or groups ought to conduct themselves; ethics is concerned with motives and attitudes and the relationship of these attitudes to the individual (2010). My belief is ethical person as one with sound character traits and habits of thoughtful reflection who seeks justice and fundamental fairness in the community. Those who demonstrate strong leadership in their roles and give everyone in the community, especially those without power, a chance to succeed exemplify ethical behavior. These ethical values person develops from surrounding environment, people, and from life experience. Personal Ethical Values I chose two ethical values from relationship and reputation lenses. Those values serve as the foundation for my life and these values includes; honesty, and respect for others and self. The honesty value I developed from my parents during the childhood age. I remember my father was used to ask us how I am doing in school, and he always wanted to listen the truth from my face, even the school grads are not great, because he wanted me to be honest in all the circumstances. This ethical value helps to make good decision in  different circumstances. Respect others ethical value I developed during school age from my teacher. My teacher was always used to give example how I can develop good relationship and good reputation by respecting others. These ethical values provide guidelines, framework, and tools to identifying, pursuing and achieving goals (Judson & Harrison, 2010). In addition these values help me to maintain interpersonal relationship with my patients and co-workers, decision making, problem solving, and in conflicts resolution in personal and professional life. For example, patient has a right to get quality care and my responsibility is to provide care honestly that I promised before take that patient to the operating room. As an operating room nurse I always try to maintain safe surgery environment to prevent infection when patient is under surgery. These efforts include I make sure; patient understand the risks of the surgery, provide sterile instruments or implants, make sure no one in operating room is breaking the sterile field. This ethical value gives me self-satisfaction, self respect because my efforts were able to make change in someone’s life. My second ethical value is respect others, during my nursing practice I always try to provide the nursing care with dignity and respect for all type of patients; includes handicap, bed ridden, and older, young, conscious, and unconscious patients. This ethical value helps me to maintain good relationship, team player with my patient or patient family, and my co-workers that give me self satisfaction. Ethical Aspirations The ethical value I wants to develop in future is patient advocacy, because I live in multicultural society, where is a need to understand different cultures and values, so I can provide cultural competent care to my patients. Conclusion In conclusion, my ethical values and behavior help me in personal and professional life, and these values have positive impact on my life. I am exciting to learn about different new culture and their believe for further improvement in my nursing carrier. References Guido, G. W. (2010). Legal & ethical issues in nursing (5th ed.). Upper Saddle River, NJ: Prentice Hall. Judson, K., & Harrison, C. (2010). Law & ethics for medical careers (5th ed.). New York, NY: McGraw-Hill.

Why Does Cilantro Taste Like Soap

Cilantro is a green, leafy herb that resembles parsley. Its the leafy part of the coriander plant (Coriandrum sativum), which produces seeds that are used as a spice. For those who appreciate it, cilantro tastes like a stronger version of parsley, with a tangy citrus flavor. However, some people loathe cilantro. Between 4% and 14% of tasters describe the flavor of cilantro as soapy or rotten. Why is such an innocent-looking plant so reviled? The soap taste is real for some people and there is a scientific reason behind it. Its all about genetics. Key Takeaways Cilantro is the leafy part of the coriander plant. The plant is related to parsley and looks similar, but has a stronger flavor with an added citrus tanginess.4-14% of tasters describe cilantro as soapy or rotten in taste. The percentage varies depending on ethnicity and is lower in regions featuring cilantro in cuisine.Genetic differences affect the perceived flavor of cilantro. Gene OR6A2 is an olfactory receptor gene that codes for a receptor sensitive to aldehydes, which are the compounds largely responsible for the aroma and flavor of cilantro. Sensitivity to aldehydes causes the soapy scent and flavor to overpower any pleasant herbal notes. Flavor Perception Relates to Ethnicity Studies on the perceived flavor of cilantro have found that between 4% and 14% of tasters think the leaves taste like soap or taste rotten. Dislike for cilantro varies among ethnic groups, with 12% of East Asians, 17% of Caucasians, and 14% of person of African descent expressing aversion to the herb. However, if cilantro is a popular component of local cuisine, fewer people dislike it. Where cilantro is popular, 7% of South Asians, 4% of Hispanics, and 3% of Middle Eastern respondents identified a dislike of the flavor. One explanation is that familiarity with the flavor, whether it tastes soapy or not, increases the odds of liking it. Another explanation is that people within an ethnic group share more common genes. Cilantro is the leafy part of the coriander plant. The seeds are coriander spice. kolesnikovserg / Getty Images Genetics and Cilantro Flavor The link between genetics and cilantro flavor was first identified when researchers found 80% of identical twins share a like or dislike of the herb. Further investigation led to identification of the gene OR6A2, an olfactory receptor gene that makes a person sensitive to aldehydes, the organic compounds responsible for cilantro flavor. People who express the gene find the smell of unsaturated aldehydes offensive. Additionally, they cant smell the pleasant aromatic compounds. Other genes also affect the senses of smell and taste. For example, having a gene that codes for increased perception of bitterness also contributes to a dislike for cilantro. Other Plants With a Soapy Flavor Linalool is a molecule with a distinctive fragrance and soapy flavor. ollaweila / Getty Images A variety of unsaturated aldehydes contribute to cilantros aroma and flavor. However, the terpene alcohol linalool is the one most associated with the herb. Linalool occurs as two enantiomers or optical isomers. Basically, the two forms of the compound are mirror images of each other. The one found in cilantro is (S)-()-linalool, which has the common name coriandrol. The other isomer is (R)-(-)-linalool, which is also known as licareol. So, if youre sensitive to the soapy flavor of coriander, other plants may also smell and presumably taste like a shower stall. Coriandrol occurs in lemongrass (Cymbopogon martini) and sweet orange (Citrus sinensis). Licareol is found in bay laurel (Laurus nobilis), sweet basil (Ocimum basilicum), and lavender (Lavandula officinalis). The soapy flavor of lavender is so pronounced that even people who like cilantro often object to lavender-flavored food and drinks. Hops (Humulus lupulus), oregano, marjoram, and marijuana (Cannabis sativa and Cannabis indica) are similarly high in linalool and taste like dishwater to some people. A person who dislikes cilantro would also find lavender lemonade soapy-tasting. Westend61 / Getty Images Sources Knaapila, A.; Hwang, L.D.; Lysenko, A.; Duke, F.F.; Fesi, B.; Khoshnevisan, A.; James, R.S.; Wysocki, C.J.; Rhyu, M.; Tordoff, M.G.; Bachmanov, A.A.; Mura, E.; Nagai, H.; Reed, D.R. (2012). Genetic analysis of chemosensory traits in human twins. Chemical Senses. 37 (9): 869–81. doi:10.1093/chemse/bjs07Mauer, Lilli; El-Sohemy, Ahmed (2012). Prevalence of cilantro (Coriandrum sativum) disliking among different ethnocultural groups. Flavour. 1 (8): 8. doi:10.1186/2044-7248-1-8McGee, Harold (April 13, 2010). Cilantro Haters, Its Not Your Fault. 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